Privacy Policy

Effective Date: 2025-02-24

Apex Applications (“Apex Applications,” “we,” “us,” or “our”) owns and operates the Apex Applications business, including our platform, analytics, information, applications, websites, and other products and services (collectively, the “Services”). All references to “we”, “us”, “this website” or “this site” refer to Apex Applications. Capitalized terms used, but not defined, in this Privacy Policy are defined in our Terms & Conditions. This Privacy Policy is incorporated into and subject to the Terms & Conditions.

Our Services are designed for businesses and are not intended for personal, family, or household use. Accordingly, we treat all personal information covered by this Privacy Policy, including information about any visitors to our website, as pertaining to individuals acting in a business capacity rather than in a personal capacity.

That said, we do receive limited personal information in the course of providing the Services. This Privacy Policy describes:

• What personal information we collect
• How we collect it
• How we use it
• How and when we share it
• How to change and/or delete data
• Terms specific to certain types of users, such as European and California users and children under 13
• How to contact us

For details regarding third-party interest-based advertising conducted through our Services, please see the “Targeted Advertising” section below.

Residents of the European Economic Area (the “EEA”), including the member states of the European Union (“EU”), should review the sections titled “EEA Residents” and “International Data Transfers” below for information that may apply to them.

California residents should review the section titled “California Consumers” for rights that apply to them.

We reserve the right to modify this Privacy Policy at any time. Changes will be effective as of the date posted at the top of this page and will apply to all information we have about you. Your continued use of our Services after any such changes signifies your acceptance of the revised Privacy Policy and consent to our processing of your personal information in accordance with the updated policy. If you do not agree with any part of this Privacy Policy, please stop using our Services immediately. Because this Privacy Policy contains legal obligations, we encourage you to review it carefully. If you have any questions regarding this Privacy Policy or our information practices, please contact us at info@apexapplications.io

INFORMATION WE COLLECT

Personal Information.

“Personal Information” means any information that may be used to directly or indirectly identify an individual (which in some cases may include certain device information). The Personal Information we collect may include, but is not limited to:

• (a) Your name, postal address, email address, and phone number;
• (b) Your Internet Protocol (IP) address, device ID, or other persistent identifiers tied to your computer or device; and
• (c) Information about your third-party accounts (“Third Party Accounts”) that you may choose to provide for integration and analytics purposes.

In general, the Personal Information we collect is used to:

• Enable your use of the Services (including establishing an account, logging in, and processing payments),
• Contact and respond to you regarding our Services and your inquiries, and
• Provide aggregated and anonymized data to help us improve our offerings.

Usage Data.

“Usage Data” refers to information collected automatically or passively when you use our Services. This data may be collected by cookies, web beacons, page tags, or similar technologies. Usage Data is anonymous and may include:

• Your IP address, mobile identifiers, browser type, and internet service provider (ISP);
• Your operating system;
• The web pages you visit and the frequency of your visits;
• Referral or exit pages and click stream data; and
• The dates and times you visit our Services or website.

Customer Data.

To provide our Services—and only with your permission when you link any of your Third Party Platforms to your account—we may collect and process data regarding your customers and their use of your services (“Customer Data”). How we handle Customer Data is described in the “Customer Data” section of our Terms & Conditions. You represent and warrant that any Customer Data you provide was collected in accordance with your own privacy policy and all applicable laws, and that you have the right to share such data with us for the purposes outlined in our Terms & Conditions.

HOW AND WHEN WE COLLECT INFORMATION

Personal Information.

We collect Personal Information when you provide it directly to us. This may occur when you fill out sign-up forms, register for an account, subscribe to a service, or contact us via this website. We may also obtain personal information from third-party sources, including data brokers and aggregators.

Usage Data.

We use cookies and similar technologies to track your session and interactions with our Services, including any email communications and social media or third-party integrations. This data is collected passively without your direct input.

“Do Not Track” Requests.

Some web browsers offer a “Do Not Track” feature that signals your preference to not have your online activity tracked. Because each browser handles this signal differently, we do not currently respond to “Do Not Track” signals.

HOW WE USE INFORMATION

We may use your Personal Information and Usage Data to:

• Fulfill your requests and provide you with the Services,
• Offer additional products or services you might be interested in,
• Conduct internal reporting and security assessments,
• Contact you regarding your activity on our website or to notify you of changes or promotions related to our Services.

By default, communications such as updates or promotions are sent via email.

We may also use publicly available personal information, including social media profiles and photos, to support our marketing and advertising efforts and improve contact management.

Usage Data may be used in aggregated, anonymous form for administrative purposes, service optimization, and personalized advertising (see the “Targeted Advertising” section below).

Furthermore, we may combine Personal Information and Usage Data from all of our services and affiliated entities to enhance our Services and develop new products and features. When doing so, we treat you as a single user across these combined platforms.

HOW AND WHEN WE SHARE AND DISCLOSE INFORMATION

General Disclosure Policy.

We may share or disclose your Personal Information as described below. Usage Data may be shared without restriction.

Affiliated Entities.

We may share your Personal Information and Usage Data with our affiliated entities, including subsidiaries, that are under common control with Apex Applications.

Service Providers.

We may grant trusted service providers access to your Personal Information and Usage Data as needed to support the operation and maintenance of our Services. Examples include providers that facilitate transactions, process payments, host our servers, deliver security services, or support analytics and reporting. These service providers are only permitted access to your information as necessary for performing their specific functions.

Successors.

If we sell or transfer all or part of our business or assets—such as in an acquisition, merger, bankruptcy, or liquidation—we may transfer your Personal Information and Usage Data to the acquiring organization.

Legal Process, Enforcement, and Security.

We may disclose your Personal Information and Usage Data if we believe in good faith that such disclosure is reasonably necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests (for example, in response to a subpoena or court order),
• Prevent, detect, or address fraud or other illegal activity, or
• Protect our rights or the security of our Services and users.

With Your Consent.

We may share your Personal Information with other parties when you have provided your explicit consent to do so.

Analytics Partners.

We may work with third-party analytics partners to monitor web traffic and analyze user behavior on our site.

Transfer Outside Country of Residence.

Your Personal Information may be stored and processed on servers located in the United States or other countries where we or our affiliates operate facilities. By using our Services, you consent to the transfer of your information outside your country of residence.

TARGETED ADVERTISING

We may engage third-party service providers to serve advertisements on our behalf and to provide analytics services. In addition, we may participate in third-party affiliate advertising programs and include affiliate links on our pages. This means that if you click on or make purchases through these affiliate links, we may earn a commission.

Our advertising partners or ad networks may use cookies or similar tracking technologies (including within ads) to collect anonymous information such as your device identifiers, advertising IDs, IP address, browser type, and your interactions with ads (including clicks and conversions). This information is used in an aggregated, anonymous manner to analyze data trends, measure ad effectiveness, and deliver advertising tailored to your interests both on our Services and on other websites (often referred to as “interest-based advertising”). Importantly, these third-party service providers are not permitted to collect any of your Personal Information, and we do not share your Personal Information with them.

CHANGING AND DELETING PERSONAL INFORMATION

Depending on applicable law—including the GDPR and CCPA—you may have the right to:

• Obtain confirmation that we hold your Personal Information,
• Request access to and receive details about the Personal Information we maintain,
• Obtain copies of your Personal Information,
• Update or correct inaccuracies,
• Object to the continued processing of your Personal Information, or
• Request that your Personal Information be blocked, anonymized, or deleted.

In certain cases, local law may limit these rights. If you wish to exercise any of these rights, please contact us as described in the “Contact Us” section below. You may also opt out of promotional communications by emailing us. Please note that for identity verification purposes we may ask for additional information, and we reserve the right to retain an archived copy of your information for a commercially reasonable period to maintain data integrity.

TERMS FOR SPECIFIC TYPES OF USERS

EEA Residents

This section applies to residents of the EEA (which includes all EU member states, as well as Iceland, Liechtenstein, Norway, Switzerland, and the United Kingdom). Since May 25, 2018, all processing of Personal Information of EEA residents has been conducted in accordance with the General Data Protection Regulation (GDPR).

Under the GDPR, Apex Applications acts both as a controller and a processor of the Personal Information of EEA residents. We collect and process your Personal Information with your consent for purposes such as establishing an account, verifying your identity, and providing you with the Services. You may withdraw your consent at any time by following the unsubscribe instructions in our communications or by contacting us at info@apexapplications.io. If you believe that we have any incorrect or incomplete Personal Information about you or if you have questions regarding our GDPR practices, please contact us at info@apexapplications.io with the subject line “GDPR Data.”

International Data Transfers

If you reside outside of the United States—including in the EEA—please be aware that any Personal Information you provide may be transferred to and processed in the United States or other countries where Apex Applications or our affiliates operate. By using our Services, you consent to this transfer.

California Consumers

This section is directed to California consumers (“California consumers”). Under the California Consumer Privacy Act (CCPA), California consumers have certain rights regarding their Personal Information, including the right to request disclosure of the categories of Personal Information collected and the right to request deletion of such information. When we receive a valid request from a California consumer, we will confirm receipt within 10 days and provide details about our verification process and how the request will be handled. We endeavor to respond to such requests within 45 days. Please note that we will not disclose certain sensitive information (such as Social Security numbers, driver’s license numbers, government-issued identification numbers, financial account details, health insurance information, or security credentials) if such disclosure would compromise security.

Children Under 13

We are committed to protecting the online privacy of all our visitors, including children. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect any personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us immediately at info@apexapplications.io with the relevant details so we can promptly delete the information.

CONTACT US

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Apex Applications
Email: info@apexapplications.io