Everything You Get When You Start Your Apex Trial: Tools, Automation, Prep Network, Suppliers, and Support

It is easy to say a platform gives you everything you need. It is more useful to actually list it out. Here is a complete, honest inventory of what starts the moment you begin your Apex Applications trial, organized by the actual problem each piece solves, so nothing is left vague.

The software: Apex Black, Blue, Green, and Red

Apex Black is your dashboard and home base, showing your Amazon balance, sales, and profit at a glance. Apex Blue covers the financial and relationship side of the business: vendor and supplier management, purchase order creation and tracking, full P&L analytics, and Opex tracking for recurring expenses. Apex Green handles sourcing and product research, including a Master Catalog that merges every supplier's price list into one searchable database, and a UPC Scanner that shows landed cost, ROI, and margin instantly. Apex Red covers logistics, including shipments, warehouse and inventory management, and coordination with your prep centers.

The automation: review requests and margin calculation

Review Booster runs neutral, compliant review requests automatically on every order, timed for the highest response rate, without you tracking order dates by hand. Purchase order and Opex tooling calculate real landed cost margin automatically as soon as an order is entered, rather than requiring a manual spreadsheet formula rebuilt for every product. Restock alerts flag inventory that needs a reorder before it actually runs out, based on real sales velocity rather than a guess.

The prep center network

Evaluating prep centers cold takes real time, including reference checks, sample shipments, and rate comparisons, all covered in our prep center evaluation guide. The Prep Center Network is a vetted list of US prep centers with negotiated member pricing, so that reference checking work is already done before you ever request a quote.

The supplier directory and free distributors

Every new account starts with 3 free, vetted, authorized US wholesale distributors, removing the single hardest early obstacle for a brand new seller. Annual members also get access to the Distributor Vault, a searchable directory of vetted wholesale distributors with contact information organized by category, so finding a second, third, or tenth supplier does not require starting from zero every time.

The resources: Apex University and the playbook library

Apex University includes a complete library of tactical playbooks, a $300 value included free with every account, covering the wholesale blueprint, distributor outreach scripts, a negotiation guide, a Keepa reading playbook, a prep center guide, sales scripts, a brand direct sourcing playbook, and standard operating procedures for authorization letters, cease and desist responses, and ungating.

The support behind it

Every account includes white glove onboarding, roughly 160 minutes of Amazon education combined with full software installation and setup, and direct access to a dedicated account manager, a real person who understands your workflow rather than a generic support queue. This is the part of the platform that turns a software subscription into an actual support system, since a new seller is rarely stuck figuring things out alone.

What this replaces

Stitched together piecemeal, the equivalent of the above would mean a separate sourcing tool, a separate review automation tool, cold outreach to find your own suppliers with no vetting, no prep center reference checking, no structured education, and no dedicated support contact. Our breakdown of what a typical Amazon seller software stack actually costs covers the real dollar comparison, but the deeper cost is the time spent stitching disconnected pieces together instead of running the business.

Frequently asked questions about what is included with Apex

Do I get all of this on the free trial, or only after I pay?

The 7 day free trial gives full access to the plan you selected, Starter or Pro, so you can evaluate the complete suite, the free suppliers, and the playbook library before your card is charged.

Is the dedicated account manager a real person?

Yes. It is direct access to a specific person who understands your account and workflow, not a rotating general support queue.

What is the difference between the Starter Plan and Pro Plan inclusions?

Both plans include the core suite, the free suppliers, and the playbook library. Pro includes higher usage limits and additional seats compared to Starter. Full details are on the pricing page.